Retailers

Draught Beer Quality for Retailers Cover ImageRetailers play a critical role in preserving the great flavor and aroma in beer created by brewers. Great beer in a beer drinker’s glass is no accident, beer must be handled with care at retail. Draught beer systems commonly pour a wide range of brewers’ and suppliers’ beer, so everyone has an interest in keeping great beer great, brewers and wholesalers, retailers and consumers.

Draught Beer Quality for Retailers is intended to help retailers consistently pour great beer and preserve profits through industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available. The job is only just beginning when the keg is tapped and beer begins to flow.

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Cold Storage

Keep draught beer cold so it pours easily, profitably and at peak freshness. The number one factor affecting how draught beer pours is temperature. At retail, even a few degrees increase above the ideal maximum of 38°F can create pouring problems, especially excessive foaming.

Line Cleaning

Keep draught beer lines clean to maintain brewery-fresh flavor. The number one factor affecting draught beer quality is poor line hygiene. Retailers must take an active role in making sure their draught beer lines are cleaned properly and regularly (every 2 weeks), regardless of who performs the cleaning. Poor hygiene and improper cleaning and/or rinsing will result in loss of sales and reflects poorly on the entire industry.

  • Extreme Case of Improper Line Cleaning: Here’s visual evidence that poorly maintained lines will deliver infected beer that tastes very different from what the brewer intended, and from what the consumer expects.

Dispensing Draught Beer

The right gas at the right pressure is critical for pouring great draught beer.

Proper Pouring

Your choice of glassware and how it’s handled makes a huge difference in beer sales.

Features of a Great Draught Beer Bar

  • “Stainless steel vs. brass faucets: A study”: Invest in high quality components such as barrier tubing (never use poly or vinyl in long-draw bundles), and stainless steel parts instead of brass.
  • Glassware Management: Invest in separate glass washing sinks. Avoid washing beer glassware in the same dishwasher as food dishes. For more in-depth information, see pages 46-48 of the Draught Beer Quality Manual.
  • Trained, Passionate Staff: Knowledgeable staff who love and understand beer will sell more product, as they are able to match customer wants with the great beers on tap.
  • Cold Storage: Invest in sufficient cold storage space for all draught and packaged beer to maintain its peak freshness and optimum pouring.
  • The Facts About Growlers: Fill growlers safely, keep growlers clean, cold and dark, and enjoy promptly and responsibly.

Draught Beer System Maintenance

Proper maintenance of your draught beer systems is essential to maximize consumer enjoyment and profits. Planned maintenance is significantly less expensive than a chiller system outage on a busy Friday night. Proper line cleaning every two weeks is important, but, so is periodic maintenance of other draught system components such as cold air blowers, glycol chillers, jumpers, gaskets, etc. Be sure your draught system installer follows manufacturers recommended maintenance intervals and procedures.

  • Glycol Chiller Maintenance: This chart will help your service provider develop a maintenance schedule and avoid outages.
  • Glycol Concentrations: Glycol will absorb water and become diluted over time. This chart to will help your service provider quickly determine working glycol concentrations and keep your power packs working at peak efficiency.

Beer Knowledge for Servers, Bartenders, Bar Owners

Beer and Food Pairing

  • Brewers Association Store: Purchase cookbooks, food and beer pairing educational resources and beer guides for your servers and staff.
  • CraftBeer.com: Visit the Beer and Food section of CraftBeer.com for recipes that include beer, features and pairing tips and suggestions.
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